Project News Detail
| Project No : | 206337 |
|---|---|
| Project Title : | Drools enters fresh pet food segment with Rs 180-cr investment, Tetra Pak tie-up |
| Company Name : | Private Company |
| Project Detail : | Drools, a leading pet food company, has entered India’s fresh pet food segment through a partnership with Tetra Pak and an investment of Rs 180 crore in advanced processing and packaging infrastructure. The move makes Drools the first brand in Asia to offer fresh pet food in Tetra Recart packaging, combining large-scale production, global packaging technology, and a new format of pet nutrition for Indian consumers. The launch addresses the growing demand for premium and specialised pet food, driven by rising pet ownership and the trend of pet humanisation. The fresh food range uses real ingredients, is free from preservatives, and requires no refrigeration before opening, offering convenience while maintaining home-style nutrition. Tetra Pak’s retorting and aseptic packaging technologies ensure safety, nutrient retention, shelf stability, and eliminate the need for cold-chain logistics, enabling wider accessibility. The collaboration also redefines packaging as a strategic tool, providing multi-layer protection, extending shelf life, reducing carbon footprint, and offering lightweight, easy-to-store, and sustainable solutions. This initiative positions Drools to lead the evolution of India’s pet food market, currently growing at an 11–16 percent CAGR. Fahim Sultan, Founder, Drools Pet Food said, “Our investment and collaboration with Tetra Pak allow us to bring global advancements in food processing and packaging to India, making fresh pet food both accessible and scalable. This is not just a product innovation—it is a step towards redefining pet nutrition in the country.” |
| Project Location : | Multi Location (Multi State) - Multi State - India |
| Project Estimation : | Refer Document |
| Status : | Announced |