Project News Detail
| Project No : | 204839 |
|---|---|
| Project Title : | LiteStore and TMRW to add retail space across India in offline expansion in India. |
| Company Name : | Private Company |
| Project Detail : | LiteStore has partnered with TMRW, the new-age house of brands under the Aditya Birla Group, to launch 25,000 sq. ft. of new retail space across India over the next 18 months. This strategic expansion includes exclusive brand outlets (EBOs), multi-brand outlets (MBOs), and premium outlet centres, targeting malls, high streets, and Gen Z-focused retail destinations. TMRW’s portfolio—featuring digital-first brands like Wrogn, Bewakoof, Nobero, and The Indian Garage, will leverage this initiative to enhance offline visibility and customer engagement. Previous LiteStore-TMRW collaborations include flagship and first-time retail locations in Pune and Bengaluru, such as Bewakoof’s debut at Forum South Mall and Wrogn’s flagship outlet in HSR Layout. The plug-and-play model that enables scalable, data-driven retail strategies without compromising brand identity. LiteStore, backed by Accel and other major investors, is India’s leading retail-as-a-service platform. This partnership is set to become a key driver of TMRW’s growth by bringing beloved digital brands into immersive offline spaces. |
| Project Location : | Multi Location (Multi State) - Multi State - India |
| Project Estimation : | Refer Document |
| Status : | Announced |