| Project Detail : | Godrej Appliances has decided to foray into the air-cooler segment, in line with its strategy to expand its cooling product portfolio and deepen the brand’s penetration in smaller towns and rural region.
The company is eyeing a market share of 15 percent in this category in the next five years.
In the first year the company intends to sell about one lakh units of air- coolers and garner a market share of about four percent. In the next five years, it aims to gain a market share of 15 percent in the segment. |
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